The 37-second mistake ruining your dashboard.

Published 29 days ago • 1 min read

One of the biggest frustrations I hear from analysts isn’t about Tableau.

It’s about what happens after the dashboard is built.

You spend hours designing something thoughtful.
You check the calculations.
You test the interactions.

Then you show it to stakeholders.

And the reaction is… underwhelming.

Sometimes people get lost in the first thirty seconds.
Sometimes they focus on the wrong thing.
Sometimes the conversation drifts away from the insight you were trying to highlight.

None of that means the dashboard is bad.

More often, it means two things are missing.

First, the dashboard structure makes it harder than it needs to be to guide people through the analysis.

Second, the demo itself isn’t designed to help the audience follow along.

Those two problems show up everywhere.

I see them when reviewing dashboards from experienced analysts.
I see them inside companies that have been using Tableau for years.
I even see them from people who are technically very strong.

The dashboard works.

But the message doesn’t land.

That’s one of the reasons Eva and I decided to run a small in-person workshop later this month in Essen, Germany.

The idea is simple.

Spend a few hours working through how dashboards are structured so they’re easier to explain. Then spend time on how to actually present them.

I’ll walk through a full Tableau project using Dynamic Zone Visibility and Map Layers. Techniques that make dashboards easier to manage and easier to navigate.

Eva will focus on the other side of the equation.

How to explain what people are looking at.
How to guide attention.
How to demo a dashboard without losing the room.

Because building the dashboard is only half the job.
The other half is helping people understand it.

If you want to master dashboards AND learn how to communicate them effectively, find the details here.

Build Great Dashboards. Present Them With Confidence

🗓️ March 24
⏰ 9:30AM -1:30PM CET
📍 Essen, Germany
🥣 Optional lunch to follow

Save your spot

We hope to see you there. Questions? Hit reply.

— Andy

St Matthew House, Haugh Lane, Hexham, England NE46 3PU
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